Consulting network
Rita Makhoul
Fractional CCO
23+ years in media, communications, content, and business growth across MENA.
Profile summary
Rita Makhoul has over 23 years of experience spanning media, communications, content, and business growth, with a focus on the technology and startup ecosystem in the MENA region. She has worked across fintech, automotive, government, and agriculture.
Her track record includes scaling teams and operations at TBWA/BCOMAD and Arabnet, where she launched new revenue-generating services and thought leadership content platforms.
Expertise & accomplishments
- Strategic communications: Builds brand narratives that resonate across MENA audiences.
- Business growth: Scaled teams and operations and launched service lines in emerging sectors.
- Ecosystem development: Built pre-accelerator and fintech initiatives from the ground up.
- Venture building: Fractional leadership and advisory roles in startup ventures, notably Izraa.
Extended profile on the parent firm's site: a8innovation.com